Cookie Notice

March 2023

This Cookie Notice explains how Firestorm Games Limited uses cookies and similar technologies to recognise you when you visit our websites at www.firestormgames.co.uk and other micro-sites operated by us from time to time   ("Websites").  It explains what these technologies are and why we use them, as well as your rights to control them.
 
What are cookies?
 
Cookies are small data files placed on your computer or mobile device when you visit a website.  Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information. 
 
Cookies set by the website owner are called "first party cookies".  Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website.
 
Why do we use cookies?
 
We use first party and third party cookies for several reasons. The specific types of first and third party cookies served through our Websites and the purposes they perform are described below:

 
What about other tracking technologies, like web beacons?
 
Cookies are not the only way to recognise or track visitors to a website.  We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs").  These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or opened an e-mail that we have sent them.  This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns.  In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
 
Do you serve targeted advertising?
 
When you visit our website, selected third parties may serve cookies on your computer or mobile device to allow relevant adverts to be delivered to you on third party websites. We do this using a variety of digital marketing networks and exchanges, advertising technologies like web beacons, pixels and cookies, in addition to technology offered by third parties such as Facebook pixel's custom audience feature. The adverts which you see will be based on your previous use of the Firestorm Games website. The information collected through this process does not enable us or the third party websites to identify your name, contact details or other personally identifying details unless you choose to provide these.  We will use anonymous information about the ad you saw and how you engaged with it to measure and improve our advertising campaigns in the future.
 
How can I control cookies?
 
You have the right to decide whether to accept or reject cookies.  You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.   As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
 
You can opt-out of Google Analytics tracking using a browser plugin at https://tools.google.com/dlpage/gaoptout/. You can specifically opt-out from personalised ads powered by Google across your internet usage at https://support.google.com/ads/answer/2662922 .
 
In addition, most advertising networks offer you a way to opt out of targeted advertising.  If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
 
How often will you update this Cookie Notice?
 
We may update this Cookie Notice from time to time.  Please re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies. 
 
Where can I get further information?
 
If you have any questions about our use of cookies or other technologies, please email us at sales@firestormgames.co.uk.